MIMEX, the European project for IOT Retail
IoT Retail for a safe proximity marketing
MIMEX, or Micro Market Experience, is our project in the UE Fast Track to Innovation (FTI) area, with the goal of offering complete solutions for the installation of micro-market self-checkouts. An international consortium was called upon to evolve the IOT Retail concept by offering small and medium-sized enterprises financially sustainable plant solutions.
The evolution of the IoT retail concept: the future of self-checkout is now, thanks to MIMEX.
Name of project:
Duration:
24 months
Years:
2020 December – November 2022
Targeted Markets:
Smart Retail, IOT Retail
Partners
OUR SOLUTION
A new, intelligent format for a point of sale in which the client is given an interactive buying experience. Through sensors and cameras, the technology at the core of MIMEX can detect the customer’s movement inside the point of sale. Each shop will feature three interactive areas:
- A store access check-in where the customer identifies himself via the app after registering and entering his credit card details.
- A self-service area in which the client performs their shopping fully autonomously.
- A check-out zone for automatic payment, also using our dedicated app.
The ambition is to introduce new shopping habits in urban contexts and beyond. Among the categories of shoppers to look at are employees interested in customer experiences to be conducted within company premises and people with specific needs who require practical and easily accessible solutions in social and geographical contexts not covered by GDO.
Advantages
- The employment of cameras and sensors on the shelves ensures, together with space surveillance, a better management of stocks, avoiding discontinuities, a fundamental element for customer loyalty.
- The use of Data Science tools allows customisation of the customer experience and optimisation of point-of-sale management.
- The flexibility of the display structures allows the retailer to adapt the layout to the available space and the products to be displayed. This modularity is aimed at an easy use of spaces.
- The queue at the check-out can generate dissatisfaction: automation of the check-out phase is a measure to eliminate this criticality, perceived by the customer as a waste of time.
DISCOVER MIMEX
PARTNERS
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