SERMAS, socially acceptable extended reality models and systems

How to transform your eXtended Reality (XR) experience

SERMAS is a research and innovation project carried out by four universities, one system integrator, one cascade funding manager and two companies as XR adopters. The project lays the foundations of next-generation XR systems, looking at how people relate and interact with the technology.

Designing, developing and implementing next-generation XR systems

Duration:

36 months

Years:

2022 October – 2025 September

Target Markets:

Virtual Reality

OUR SOLUTION

The research focuses on three pilots developed by two project partners: Deutsche Welle and Poste Italiane. These pilots are complementary and represent different XR features: Pilot 1 Artificial Security Agent : a solution with an advanced XR-based interaction to enable tailored and practical training for diverse types of journalists in situations where they might encounter dangerous scenarios. It will be introduced virtual, partially AI-driven XR assistants and socially acceptable avatars to support human trainers. The security agent for journalists is a digital co-trainer that can be on the spot within minutes. Pilot 2 Post Office Agent : Poste Italiane will install one or more XR systems for customer reception at post offices to interact with customers in conversational mode and help them carry out the operations they need. The XR system provides a face-to-face friendly connection, using effective communication combining touch and voice. By recognising the user within a predefined cluster, the Post Office Agent behaves and implements a personalised conversation according to the type of user in front of them. Pilot 3 Receptionist Agent : SERMAS will develop an XR system to work as a Receptionist Agent and assist users by providing a series of services like granting physical access to the company offices or giving general information. The Receptionist agent detects the user’s presence and automatically starts interacting based on the user’s movement.

ADVANTAGES

The SERMAS Toolkit simplifies the creation and management of socially acceptable XR systems. A scientific and technological methodology combines interdisciplinary, multisectoral, and pilot-driven approaches, to help innovators design, develop and deploy their XR systems. The SERMAS Toolkit could be tested with real-world examples in different industries, transferring the project results to industrial practice. Leveraging the SERMAS Toolkit enable to cut down the time-to-market of XR systems and to improve their social acceptance. It has been adopted a pilot-driven approach to ensure a solid and long-lasting impact of the project outcomes.
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